CTR Calculator
Solve for click-through rate, clicks, or impressions: enter any two values and get the third instantly. Free, no sign-up, runs entirely in your browser.
CTR = (clicks ÷ impressions) × 100. Benchmarks below are directional; your own account history is the best baseline.
How to calculate CTR
Click-through rate is the share of impressions that turn into clicks: CTR = (clicks ÷ impressions) × 100. If your ad was shown 5,000 times and got 150 clicks, the CTR is 3%. The same three variables rearrange to solve for clicks (clicks = CTR ÷ 100 × impressions) or the impressions needed to hit a click target (impressions = clicks ÷ (CTR ÷ 100)), which is handy when forecasting a campaign or an SEO opportunity from Search Console data.
What is a good CTR? Honest benchmarks
| Channel | Typical CTR range | Notes |
|---|---|---|
| Google Search ads | 3% – 6% | Branded terms run far higher than generic terms |
| Organic search, position 1 | 20% – 30% | Drops steeply by position; featured snippets change this |
| Organic search, positions 4–10 | 2% – 6% | Title and meta description quality matter a lot here |
| Display / banner ads | 0.3% – 1% | Low intent format; judge on view-through too |
| Facebook / Instagram ads | 0.5% – 2% | Varies sharply by placement and creative |
| Email campaigns | 1% – 5% | CTR on delivered emails; open rates are a separate metric |
Benchmarks are directional US figures. A CTR that is average for the channel but rising month over month in your account is usually a healthier signal than a static "good" number.
Frequently asked questions
What is the CTR formula?
CTR = (Clicks ÷ Impressions) × 100, expressed as a percentage. 150 clicks from 5,000 impressions is a 3% CTR. Rearranged: clicks = CTR ÷ 100 × impressions, and impressions = clicks ÷ (CTR ÷ 100).
What is a good CTR?
It depends heavily on channel and position. Rough benchmarks: Google Search ads average around 3% to 6%, organic position 1 often sees 20% to 30%, display ads typically 0.3% to 1%, and email campaigns 1% to 5%. Always compare against your own account history before industry averages.
Why does CTR matter?
CTR measures how compelling your listing, ad or subject line is to the people who see it. In paid search it feeds into Quality Score and can lower your cost per click. In SEO, a higher CTR at the same ranking means more traffic with no extra impressions.
Is a high CTR always good?
Not necessarily. A high CTR with a low conversion rate can mean your ad or title overpromises. Judge CTR together with conversion rate and cost per conversion, not in isolation.
Is this CTR calculator free?
Yes. Free, no sign-up, and all math runs locally in your browser. Nothing you enter is uploaded.